Presentation Title: How to Get Free Publicity
Want customers and prospects to read, hear and see more about your business? Learn successful publicity strategies, how to write media releases, handle interviews, and more.
Learning outcomes

• What media want to cover
• How to write a Media Release
• Media interview tips
• Using publicity to promote your biz

Presentation Title: 5 Proven Strategies to Better Business Results
According to Industry Canada, many small businesses fail within the first 5 years however the cause of their failure is often avoidable. In this seminar you will learn proven techniques that you can employ today to improve your business results, make a greater impact on your customers/prospects (that can often be implemented immediately for little or no cost).
You'll learn how to:

• Tap into additional sources of capital
• Maximize your businesses cash flow
• Create a more meaningful value proposition for customers and prospects
• Ensure you stay on track to meet your business goals and objectives
• Increase the efficiency of your business and reduce costs

Panel Session: The Business of Social Media: How to Maximize Connections Using Social Communities the Internet
Social Media and Online Communities such as Facebook and LinkedIn can be powerful marketing tools for many businesses, small and large. Learn from social media experts during this interactive panel session on how you execute your online marketing strategy, what are the do's and don'ts and what are the key social media networks that every business should be a part of.