How-To Session 10:00am - 10:45am: 5 Proven Strategies to Better Business Results
With 20 years of experience in the Financial Services Industry, Shane currently manages special segments and distribution activities for Business Banking at TD. This includes overseeing a multi-million dollar marketing budget as well as designing and executing on programs to help Business Owners be more successful.
As CEO and founder of Training Business Pros, Paul Tobey has affected the lives of thousands
with his engaging and experiential training in such areas as internet marketing, social media,
presentation skills and personal development. Also known as the "Street Smart Marketer" Tobey is
listed in the Internet Marketing Hall of Fame and is a search engine optimization specialist.
Carla MacLeod | Canadian National Women's Hockey Team
Carla MacLeod is a member of the Canadian national women's hockey team and competed for a gold medal in the 2010 Winter Olympic Games in Olympic Ice Hockey.
Carla represented Team Alberta at the National Championships in 1999 and 2001. On both occasions, MacLeod would win the Abby Hoffman Cup.
Her career as a defenseman for the national team began in 2003 with a silver win in the Four Nations Cup. In 2004, she played to a gold medal in the Four Nations Cup. In 2005, MacLeod was once again on the Canadian team, winning silver at the IIHF Women's World Hockey Championship. In 2006, she played in the Winter Olympics in Turin, where she was named as a tournament all-star, and in the 2006 Four Nations Cup, where Canada won gold. In 2007, she played in the IIHF Women's World Hockey Championship, where Canada won its ninth world's gold medal. Prior to joining the national women's team, MacLeod was on the National Under-22 team from 1999-2003.
Carolyne McIntyre Jackson & Jodi Willoughby | Crave Cupcakes www.cravecupcakes.ca
Keynote Lunch 12 noon - 1:45pm:An inspiring interview and Q&A with the 2009 Ernst & Young Entrepreneur of the Year Finalists
100 Crave Cookies and Cupcakes and Cakes is owned and operated by sisters Carolyne McIntyre Jackson and Jodi Willoughby. In the Fall of 2004 Crave opened their doors to the Calgary public making cupcakes, cookies and cakes from scratch. In the city of Calgary there are four locations with a fifth in the works.
Carolyne McIntyre Jackson has a degree in Food Business Management and has always loved baking, especially creating new and delicious baked treats. It was always her dream to bring something special to the people she was around and hence Crave Cupcakes was started. Along with her sister Jodi Willoughby who has a degree in Community Rehabilitation they have built a brand and a company that has been embraced from their love of creative simplicity.
Time 2pm - 2:45pm: Selling to the Government of Canada
Darlene began her career with PWGSC in Saskatchewan in 1988, as the Client and Supplier Promotions Officer. Over the years she worked extensively with the supplier community offering “How to Do Business” seminars throughout the Province. In 2002, she moved to Edmonton and worked in PWGSC Acquisitions as a Program Advisor. In her current role in the Office of Small and Medium Enterprises, Darlene continues to help the supplier community navigate the procurement system.
Time 3pm - 3:45pm: Aligning IT with Small Business
Nathan Lee is an outstanding businessman whose first concern is for the success and prosperity of those with whom he works. He has a great ability to see beyond the problems commonly faced by business, in order to provide viable and sound solutions. Expertise, energy and passion for his work are words used to describe him.
Nathan sees himself as a guide helping individuals by simplifying IT with proven solutions and advice for small business. With over 10 years of small business experience and a primary focus on helping businesses with their information technology needs, Nathan has positioned himself to work closer with decision makers offering rock solid advise and a candor that gets things done.
Nathan is always on the go, and yet finds time to spend with his wife Vanessa and his three children. With a passion for motorcycles and the outdoors he is always eager for a fishing trip, or a good long hike in the Rockies. Born in Calgary Nathan has served in several capacities within his church community, athletics, and Scouting offering leadership, mentorship and education.
At present Nathan serves as C.O.O and partner at YellowWood Networks. YellowWood provides trusted IT solutions, and choice for small business throughout Canada.
Time 4pm - 4:45pm: 5 ways to get and keep customers
I am a certified Business Coach with ActionCOACH, the World’s #1 Business Coaching Franchise (Entrepreneur Magazine, Jan. 2004, 2005, 2006 & 2007).
As your coach, I will be working with you in five key areas. The emphasis on each area depends on your needs, the type of business you have, and your goals. The key areas are: Sales; Marketing and Advertising; Team Building and Recruitment; Systems and Business Development; and, Customer Service.
My goal is to help small business owners, such as yourself, spend less time working in your business and more time working on your business. In the end, you'll be spending less total time working and will be making more money. I’d also like to help you put the FUN back in your business and your life.
As a small business owner myself, I know what it is like to worry about the day-to-day survival of the business and making the amount of money needed to run my business and personal life. I understand what it’s like to put in long hours and wonder what happened to the dreams and vision I had for my life and future.
I am here to help you change all of that. We will work together to redefine your dreams and vision, and then we will put into place the necessary systems, strategies, and tactics that will allow you to turn your business venture into a thriving, successful one.
We define a successful business as: a commercial, profitable enterprise that works without you. As your Business Coach, I will function as an unreasonable friend who tells it like it is and keeps you working on the path toward your dreams.
Do you want a lifetime of loyal customers that rave about your business? Often ask yourself how some businesses retain their customers for ever, and others see customers come and go through a revolving door. Learn 5 powerful ways to multiply your customers, revenue and profits. Attend and see how to take ACTION!
Stuart R. Crawford | Senior Advisor and Partner, Ulistic Inc. www.ulistic.com
Time 5pm - 5:45pm: The New CRM : Managing Your Reputation Online is Critical
Stuart Crawford is a remarkably talented, value-driven professional offering over 12 years of business experience working with oil and gas, professional service firms and general small business. He is constantly evolving, accomplishing and developing his knowledge and expertise within the business community. His track record of success speaks for itself with increased performance through dynamic leadership, strategic planning, process design, technology innovation and change management. Stuart is equally adept in capitalizing on interpersonal and technology skills to create a unique blend of innovative solutions and products while pushing the creative envelope.
Stuart is a world renowned respected mentor who shares his entrepreneurial spirit with a network of business people in a variety of industries. He is very involved in entrepreneur education, community education and volunteer work that facilitate the growth of start-up companies to companies undergoing a transition to facilitate long-term growth. An ability to see the big-picture—and the small steps along the way—makes him an energizing, motivating speaker who is willing to venture into new territory with humor and enthusiasm.
Stuart has been married to Janet for over 19 years; together they have two teenage sons who are also involved in various levels in community sports, youth groups and school activities.
Stuart currently serves as the Senior Advisor and Partner at Ulistic. Ulistic takes away the fear of online marketing from small businesses across Canada and the United States.
A personal goal of Stuart's is to bring his high energy, optimistic view of business to groups seeking to learn from a successful entrepreneur. Visit his blog at www.stuartcrawford.com.