Main Conference & Tradeshow Program - FREE!

Presentation Title: The Power of Video: A Simple and Cost-Effective Tool with Huge Marketing Benefits
Video marketing is not just a marketing tool for big companies anymore. Mike, an expert in video marketing will share with you how your business can cost-effectively use video as a powerful marketing tool. Gain valuable tips on how easy it is to start, how to create videos that people watch, how to attract new customers, and how to execute an effective video campaign. Be different and be bold with video marketing.

Presentation Title: The ROI of Direct Mail for Small Business Owners
Small-business owners are busy folks, especially in the current economy. They wear many hats, including that of marketer. The focus of this presentation will be to demystify (from a to z) direct mail in a way that will free up the small business owner’s time to do what they do best (manage their business), and to offer tips on how to effectively increase direct mail ROI. As we live in an intricately interconnected world, the presentation will, of course, touch on all media that complement direct mail, including email and new media.

Panel Session: The Business of Social Media: How to Maximize Connections Using Social Communities the Internet
Social Media and Online Communities such as Facebook and LinkedIn can be powerful marketing tools for many businesses, small and large. Learn from social media experts during this interactive panel session on how you execute your online marketing strategy, what are the do's and don'ts and what are the key social media networks that every business should be a part of.