Main Conference & Tradeshow Program
Strategy Seminars - Free*

Presentation Title: How to Get Free Publicity
Want customers and prospects to read, hear and see more about your business? Learn successful publicity strategies, how to write media releases, handle interviews, and more.
Learning outcomes

• What media want to cover
• How to write a Media Release
• Media interview tips
• Using publicity to promote your biz

Presentation Title: 5 Proven Strategies to Better Business Results
According to Industry Canada, many small businesses fail within the first 5 years however the cause of their failure is often avoidable. In this seminar you will learn proven techniques that you can employ today to improve your business results, make a greater impact on your customers/prospects (that can often be implemented immediately for little or no cost).
You'll learn how to:

• Tap into additional sources of capital
• Maximize your businesses cash flow
• Create a more meaningful value proposition for customers and prospects
• Ensure you stay on track to meet your business goals and objectives
• Increase the efficiency of your business and reduce costs

Presentation Title: Search Marketing 101
Canadians are hugely active Internet users and much of this use starts at a search engine. Learn important facts and stats about the Canadian online landscape and why you shouldn't stop at just setting up a website. Spending money on a website is useless if nobody can find it! Learn how Search Marketing can drive qualified traffic to your company's website as well as best practices for running Search Ad campaigns in this hands-on seminar.