85 Million Searches a day in Canada.
Want to learn how to capture these prospects?
Yahoo! Search Day will introduce you to the power and importance of search engine marketing. It will connect you with industry leaders who will share strategies, best practices and insight that are the foundation of successful pay per click marketing. This day is designed for businesses looking to grow their clients & revenues leveraging the online space and search engine marketing in specific.
Sign up now! Space is limited.
Date: |
Wednesday,
March 12, 2008 |
Cost:
SOHO Members: $59
Non-Member Guests: $89
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Location: |
Venue Sponsor: The Westin Bayshore
1601 Bayshore Drive, Vancouver, BC
www.westinbayshore.com
Get Directions |
Time: |
8:30am - 4:00pm |
This day will teach you...the importance of search engine marketing and will provide you with the tools and insight to get started.
It will also:
- Share the latest statistics
- Provide you with insight about where Canadians click once they see the search results
- Show how to create relevant content in order to get picked up by the 3 major search engine
- Show how to set up and manage pay per click campaigns with Yahoo! Search Marketing
- Show to create Effective Search Engine Marketing copywriting
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Included:
- Continental breakfast
& Lunch
- Complimentary ticket to Live@SOHO - Vancouver
- Complimentary drink at Live@SOHO - Vancouver
- Great networking!
- Free Mastering Panama Report (valued @ $89) to the first 65 people to register
- A $50 credit to get started with Yahoo! Search Marketing
- A thank you token from Yahoo! Canada.
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Experts Include:
Martin Byrne – Head of Yahoo! Search Marketing Canada
Chris Breikss – Co-Founder @ 6S Marketing
Bill Barnes – Co-Founder & Executive Vice President @ Enquiro
Patricia Brusha – CEO @ A Couple of Chicks E-Marketing
Maor
Daniel – National Marketing Manager
@ Yahoo! Search Marketing Canada
Jon Finnie – Senior Account Manager
@ Yahoo! Search Marketing Canada
Agenda
| 8:15 |
Registration (Continental Breakfast) |
9:00
|
Introduction & Welcome
(Moe Somani & Maor Daniel) |
| 9:15 |
 Search Engine Insight 101
Martin Byrne, National Director, Yahoo! Canada |
| 10:00 |
 Which Search Results do Consumers and Businesses Click On?
(Eye Tracker Research – Enquiro)
Bill Barnes,
Co-Founder & Executive Vice President, Enquiro Search Solutions, Inc.
Enquiro’s original research study on search interaction used eye tracking technology to quantify what user interactions with the Google, Yahoo! and MSN search results page looked like. The results were the "Golden Triangle" image which has been discussed extensively. The Golden Triangle is a distinct area of intense eye scan activity that is shown in the diagram below. It's important to understand that the Golden Triangle pattern is seen in first time visits to a results page. This session will provide insight about how & where Canadian consumers click on.
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| 10:45 |
Break |
| 11:00 |
 How To Be Picked Up... By Search Engines - Creating Relevant Content & Importance of Search Engine Optimization
Patricia Brusha, CEO & Founder, A Couple of Chicks |
| 12:00 |
Live web site critic (Expert Panel)
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| 12:30 |
Lunch |
| 1:15 |
 Benefits of using a Search Engine Marketing company?
Chris Breikss, Director & Co-Founder, 6S Marketing |
| 2:00 |
Insider Look Into the Yahoo! Search Engine
Jon Finnie, Senior Account Manager – Yahoo! Canada |
| 2:45 |
Break |
| 3:00 |
 Tools, Tools and More Tools to Promote Your Online Business
Maor Daniel, National Marketing Manager, Yahoo! Canada |
| 3:45 |
Sign Up Clinic - Work with the Yahoo! Consultants Onsite |
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