Benefits of Email Marketing

Source:  Easy Contact by Deluxe
Growing the value of your customer relationships while also converting new prospects can be a tough challenge. But the effectiveness of today’s email marketing tools now makes it surprisingly affordable.

Benefits of email marketing include:

Maximize Your Marketing ROI
    • Email marketing is 20 times more cost-effective than a traditional media
    • For only a few pennies, email can drive traffic to your storefront or website
    • It’s 6 to 12 times less expensive to sell to an existing customer than to a new one
Increased Customer Loyalty & Profitability
    • Deeper relationships drive profitability
    • Easy and inexpensive way of establishing early and long-lasting relationships
    • Send newsletters, promotions, new service announcements or event invitations

More Sales Conversions

    • Gently lead a prospect through the sales process, provide important data and drive the prospect to your website.
    • Email marketing allows you to communicate at Internet speed.
    • Campaign response generally occurs within 48 hours
Improved Tracking & Feedback
    • Most types of marketing and advertising are difficult to measure.
    • With email, everything can be tracked.
    • See who clicked on certain links and much more!
    • Get valuable feedback as you strive to grow your business.

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