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Articles Summary

The following articles have been submitted by SOHO partners, members and presenters at past SOHO events.

To submit an article, you must be a SOHO member, partner or presenter.

Search Marketing, eMail Marketing, Website, Back Ups

Business & Finance

Business Credit & Credit Card Debt

Sales, Marketing, Customer Service

Other Articles


Success Unlimited Articles By Robert Ciccone
Success Unlimited Robert Ciccone

The Lifetime Value of a Customer - Understanding the Value of Your Customer Base

Direct Response: The Key to Effective Marketing (Part 1 of 2) - How small businesses get the best results from Direct Response Marketing

Direct Response: The Key to Effective Marketing (Part 2 of 2) - How small businesses get the best results from Direct Response Marketing

Smart Marketers Pass the Test - The importance of testing your marketing approach

Your Quote-to-Close Ratio (Part 1 of 2) - 4 Quick Tips to Convert Prospects to Clients

Your Quote-to-Close Ratio (Part 2 of 2) - 4 Quick Tips to Convert Prospects to Clients

Defining Your Unique Edge (Part 1 of 2) - Developing a Unique Selling Proposition or Extra Value Proposition

Defining Your Unique Edge (Part 2 of 2) - Developing a Unique Selling Proposition or Extra Value Proposition

Salesmanship-in-Print (Part 1 of 3) - How to build your business with the perfect sales letter

Salesmanship-in-Print (Part 2 of 3) - How to build your business with the perfect sales letter

Salesmanship-in-Print (Part 3 of 3) - How to build your business with the perfect sales letter


How Yahoo! Search Marketing can help your business
Yahoo! Search Marketing CanadaYahoo! Search Marketing - Success Stories:

How you can save time and focus more energy on your business...
Rogers logoRogers Business Guide
To begin enjoying all the time-saving and productivity benefits of your new wireless service, please review this online guide. It provides helpful tips on how to use your device, features, services and e-mail; and how to understand your bill and your mobile Internet data usage. In fact, we recommend you bookmark this Webpage for future reference. Learn more

Search Marketing, eMail Marketing, Website, Back Ups

Success with Search
Maor Daniel
Yahoo! Search Marketing Canada

Search Engines 101: Optimizing Your Site's Rankings Search Engines
Dave Watson
The Server Room
Webnames.ca

Search Engines 201: Localizing Your Presence
Dave Watson
The Server Room
Webnames.ca

Permanent Search Engine Ranking
Q&A with Ryan Holmes

Invoke Media

Pay-per-click Advertising: Search Engine Optimization's New Rival
Sheena Daniels
The Server Room
Webnames.ca

Email Privacy Laws: What are these laws? How will they affect me?
John Boon
Intelquest Ventures Inc.

When spam-blocking filters label "good" email bad: Tips for getting legitimate email messages through
Carrie Harrison
Forge Marketing

pdfEmail Marketing - The Do's and Don'ts
Carrie Harrison
Director of Sales & Marketing, Chalk Media

Websites, Web Applications and Web Productivity Tools : Which one is right for you?
Morgan Burke
Exware Solutions

7 Essentials for a Great Website
Grand & Toy
Regardless of where you turn to design and market your website investment, there are several key essentials to keep in mind when building an effective web presence. If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.

pdfService Oriented Architecture (SOA) and Specialized Messaging Patterns
Duane Nickull
Senior Technical Evangelist
Adobe Systems, Inc.

Static or Dynamic Website?
Q&A with Ryan Holmes

Invoke Media

Get the Domain Name you always wanted! It seems as though the word is finally out on .INFO domains
Domain People

.MOBI Unlocks the Full Potential of the Mobile Internet
Domain People

pdfOnline & Computer Security - Protecting Customer Data is the Law!
Ryan Rigby
Nerds OnSite

pdfWeb Productivity - Is Your
Website Working For You

Morgan Burke
Exware Solutions

Always Have a Back-Up
Geek Squad

Read article (htm)
pdfRead article (pdf)

Back Ups That Make a Difference
David Vladar
Vice President of VCS Vault


Sales, Marketing, Customer Service

Don't Overdo It!
Canadian Professional Sales Association (CPSA)/ArticleSphere.com

Finding the Key to Sales Success
Canadian Professional Sales Association (CPSA)

Selling Against a Competitor
Canadian Professional Sales Association (CPSA)

Tips to Lower Your Selling Costs
Canadian Professional Sales Association (CPSA)

Qualifying Your Sales ProspectsCanadian Professional Sales Association (CPSA)

Top 5 Tips for Success in Sales
Moe Somani
President & CEO
SOHO Business Group

10 Ways "Solo Flyers" Accelerate Their Sales
Pauline O'Malley
TheRevenueBuilder

Getting Your Foot in the Door: 7 steps to successful cold-calling
Jeff Mowat

pdf7 Deadly Sins in Selling
Ian Selbie
President/CEO
Power Marketing Int'l

THE BUYER - SELLER DANCE: Do You Lead or Follow?
Barrie Norman
Sandler Sales Institute

When You're the Top Dog Three keys to leading like a professional
Jeff Mowat

Intentions-Getting Results in 2006
Brad Clements

Performance Decisions

The Vision of Success
Cindy Gordon
C.A.

So you want to talk about Branding?
Alan McLaren
Infinity Communications Inc.

Your Goals for the new Year
Barrie Norman
Sandler Sales Institute

Take Note: 8 Key Ways To Say "Thank You" To Customers
Andrea Nierenberg

Direct Mail is Cost Effective and Easy to Do
Pitney Bowes


Business, Finance, & Taxes
Last-minute tax tips for small business - 2010
Home renovation credit is one time opportunity
Don MacDonald, Financial Post
Source: Canada.com

Raising Cash for Your Business
Visa Canada
There are two things entrepreneurs often want more of: time and money. And while you can't increase the number of hours in a day, there are many strategies you can embrace to improve your cash flow. Whether you need a few hundred dollars or much more, here are some options to consider for managing and raising cash. Read article

pdf Economic Outlook for Business
Craig Alexander,
Vice President & Deputy Chief Economist
TD Bank Financial Group

Can you afford to be your own financial advisor?
Kian Ghanei, Investor's Group

35% of Credit Reports Contain Errors! Understanding Credit Reporting & Your Legal Rights
Bonnie Krisher, K&G Debt & Credit Professionals

The Inherent Lunacies and Fallacies of Time Based Fees
Tom "Bald Dog" Varjan, Dynamic Innovations Squad

pdfUsing Social Media to Build Small Business
Kate Trgovac,
Digital Marketer and Senior Product Manager, Uniserve


Business Credit & Credit Card Debt

Business Credit Reports: Why is it important?
D&B

Your credit policy is a sales tool
D&B

To develop a sound customer profile to help in decision making
D&B

To develop effective credit policy and procedures
D&B

Know ALL your Customers
D&B

Manage Credit risk
D&B

Choose a dependable credit info provider
D&B

Organizing and Eliminating Credit Card Debt
Bonnie Krisher
K&G Debt & Credit Professionals


Other Articles
Cashing in on 2010 Olympics
by Sam Cooper, The Province
Source: Financial Post

Information security: The new elephant in the office
Larry Keating, CEO of No Panic Computing
Source: No Panic Computing

pdfBranding Your Business
Raj Sodhi
Director ofMarketing, Portables

The Coaching of a Winner
Cindy Gordon CA

Grappling with the e-waste basket
Joanna Habdank
North Shore News

Spring Cleaning – hard work but such a great pay off!
Elinor Warkentin
Goodbye Clutter!

Trash Cans Full of Trinkets & Treasures: Why you should be thrifty with literature and giveaways
Diane Smirl
CME, Manager, Training & Education, The Portables

Comments made in 1957

Start using Direct Mail to build your Brand Identity
NEBS

The Positioning Funnel
NEBS

Using Promo Products to Attract and Keep Customers
NEBS

Top 12 Tips for Growing Your Small Business
Silver Lining

Wireless Security Systems - The true cost
Heinz Kreutz
KeepSafe Systems

Seven Reasons To Say "NO" To New Business
Debbie Bermont
Source Communications

SOHO's Business Resource
Centre: Savings and offers for your business
Travel, Insurance, Auto, Business Benefits
CPSA TravelSave Save upto 60% on Hotels, 2.4 cents/litre on car fuel, 15% off car rentals, 20% off FedEx...
Tradeshow Marketing & Displays
The Portables Up to 15% savings on Tradeshow Booths/Displays /Large Format Printing
Wireless/Phone/Internet/TV
Rogers logo NewGet up to 100 Bonus Minutes per month**
Business Phone/Internet Package/TV
Rogers logo NewBusiness Phone, Internet Package, TV
Office Products / Supplies
Grand & Toy logo Office Supplies, Interiors, Printing
NEBS DELUXEPINPOINT Business Cheques, Full Colour Printing, Holiday Greeting Cards & Calendars, Payroll Services
Banking / Payment Card Services
Visa NewVisa Savings for Business* Program
TD Canada Trust NewSmall Business Banking
Fax/Voice Over IP
SRFAX Fax to email
Domain Name / Web Hosting
Rebel Networks Special Rates on Website Hosting
Motivation / Team Building Events
The PowerWithin Special rates on PowerWithin Events
Airport Parking
PARK'N FLY - Airport Parking Free Parking for 2 days, Plus 20% Off Future Visits
Hotel Rooms Vancouver
Georgian Court Hotel Corporate Rates on Hotel Rooms in Vancouver
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Member Spotlight
Darren Morrison Peter Sauer Ozzie Jurock Reg Cousineau Jill Osmond Ryan Freeman Genevieve Desjarlais
Darren Morrison Canmoe Apprecia-
tion
Marketing

Peter Sauer Wildflower
Aroma-
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and Gifts

Ozzie Jurock
The Real Estate Action Group
Reg Cousineau
Paragon Business Training
Jill Osmond
Live Wire Events Inc.
Ryan Freeman
Strider Inc.
Genevieve Desjarlais
Apex Time Solutions Canada
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