Tips & Expert Advice

The following articles have been submitted by SOHO partners, members and presenters at past SOHO events. To submit an article, you must be a SOHO member, partner or presenter.

For addtional tips, articles and resources, check out SOHO This Week

Web, Email Marketing & Social Media

Steve Outling10 tips for your company to have a successful social media/marketing experience
By Steve Outling
Source:  White Paper “Enabling the Social Company”

 

Facebook/TwitterMore Time Spent on Social Media than Email Worldwide

Email is the most common daily activity, but social media racks up more hours.

Ali AsariaSOHO interviews Ali Asaria, CEO and Founder of Well.ca

Interview by Moe Somani, President/CEO, SOHO Business Group

The Top 10 Ways to Get Past Voicemail and Reach More Decision-makers
Source: CPSA

Brian K10 tips for better trade shows
Tradeshows are recognized as one of the leading marketing tool for companies interested in targeting customers directly.

 

BrianIncreasing Business at Tradeshows
If you are exhibiting at a tradeshow, you want to make sure your customers know you are going to be there and that they will visit your exhibit. Following are some easy steps that will help your customers find out about your exhibit and entice them to visit your display.
Source:The Portables

Brian KThe Effective Use of Promotional Items at Tradeshows
When you exhibit at tradeshows do you give out promotional items to visitors?

7 Steps to a Successful Social Media
Source: Search Engine People

Google Analytics for Small Business: Key Stats To Look For
Source: Search Engine People

Six Reasons Your Competitor’s Sites Outrank YourSite On Google
Source: Search Engine People

 

7 Essentials for a Great Website
Grand & Toy
Regardless of where you turn to design and market your website investment, there are several key essentials to keep in mind when building an effective web presence. If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.

Service Oriented Architecture (SOA) and Specialized Messaging Patterns
Duane Nickull | Senior Technical Evangelist | Adobe Systems, Inc.

Permanent Search Engine Ranking Q&A with Ryan Holmes
Invoke Media

Pay-per-click Advertising: Search Engine Optimization's New Rival
Sheena Daniels | The Server Room | Webnames.ca

Email Privacy Laws: What are these laws? How will they affect me?
John Boon | Intelquest Ventures Inc.

Websites, Web Applications and Web Productivity Tools : Which one is right for you?
Morgan Burke | Exware Solutions

Static or Dynamic Website? Q&A with Ryan Holmes
Invoke Media

Get the Domain Name you always wanted! It seems as though the word is finally out on .INFO domains
Domain People


 

 

Strategy, Branding & Customer Service

How to use trade shows to gather market intelligence
Source:Hanif Muljiani –The Portables Exhibit Systems Ltd.

The Lifetime Value of a Customer - Understanding the Value of Your Customer Base
Source: Success Unlimited Articles By Robert Ciccone

15 Mistakes Sales Managers Make When Hiring New Sales Reps
Source: CPSA

Direct Response: The Key to Effective Marketing (Part 1 of 2) - How small businesses get the best results from Direct Response Marketing | Source: Success Unlimited Articles By Robert Ciccone

Direct Response: The Key to Effective Marketing (Part 2 of 2) - How small businesses get the best results from Direct Response Marketing | Source: Success Unlimited Articles By Robert Ciccone

Smart Marketers Pass the Test - The importance of testing your marketing approach
Source: Success Unlimited Articles By Robert Ciccone

Defining Your Unique Edge (Part 1 of 2) - Developing a Unique Selling Proposition or Extra Value Proposition
Source: Success Unlimited Articles By Robert Ciccone

 

 

Sales and Business Development

The Age of Anxiety
Source: CPSA

5 Characteristics of Successful Salespeople
Source: CPSA

Your Quote-to-Close Ratio (Part 1 of 2) - 4 Quick Tips to Convert Prospects to Clients

Your Quote-to-Close Ratio (Part 2 of 2) - 4 Quick Tips to Convert Prospects to Clients

Salesmanship-in-Print (Part 1 of 3) - How to build your business with the perfect sales letter

Salesmanship-in-Print (Part 2 of 3) - How to build your business with the perfect sales letter

Salesmanship-in-Print (Part 3 of 3) - How to build your business with the perfect sales letter

Don't Overdo It!
Canadian Professional Sales Association

Intentions-Getting Results in 2006
Brad Clements
| Performance Decisions

Assessing Your Marketing Database
Source: CPSA

Finding the Key to Sales Success
Canadian Professional Sales Association (CPSA)

Selling Against a Competitor
Canadian Professional Sales Association (CPSA)

Tips to Lower Your Selling Costs
Canadian Professional Sales Association (CPSA)

Qualifying Your Sales ProspectsCanadian Professional Sales Association (CPSA)

Top 5 Tips for Success in Sales
Moe Somani | President & CEO | SOHO Business Group

10 Ways "Solo Flyers" Accelerate Their Sales
Pauline O'Malley | TheRevenueBuilder

Getting Your Foot in the Door: 7 steps to successful cold-calling
Jeff Mowat

No One Likes to Be Sold
By Nathan Jamail

Canadian Cities Ranked in the world in Quality of Living Report Kudos to Vancouver, Ottawa, Toronto, Montreal, Calgary!

 

Business, Finance, & Taxes

HST readyHST RESOURCE CENTRE - Is your business ready for the new sales tax landscape, effective July 1, 2010?
See the rates and how it can affect your business.

Last-minute tax tips for small business - 2010
Home renovation credit is one time opportunity
Don MacDonald | Financial Post
Source: Canada.com

Economic Outlook for Business
Craig Alexander, Vice President &
Deputy Chief Economist | TD Bank Financial Group

Last-minute tax tips for small
business
John Tozzi

Can you afford to be your own financial advisor?
Kian Ghanei | Investor's Group

35% of Credit Reports Contain Errors! Understanding Credit Reporting & Your Legal Rights
Bonnie Krisher | K&G Debt & Credit Professionals

The Inherent Lunacies and Fallacies of Time Based Fees
Tom "Bald Dog" Varjan | Dynamic Innovations Squad

Using Social Media to Build Small Business
Kate Trgovac | Digital Marketer and Senior Product Manager, Uniserve

Coaching, Organization and other articles

CPSADecoding the Workplace Communication Differences Between the Sexes
If you're a woman, you may sometimes wonder how your male colleagues can get into a heated discussion during a business meeting, end the meeting with issue unresolved, yet walk out of the room as the best of friends.
Source: CPSA

The Coaching of a Winner
Cindy Gordon CA

Seven Reasons To Say "NO" To New Business
Debbie Bermont
Source Co

Before You Attend That Trade Show Get the Most Out of Trade Shows by Preparing in AdvanceSource: About.com

Spring Cleaning – hard work but such a great pay off!
Elinor Warkentin
Goodbye Clutter!

Telecommunications

Rogers Business Guide
To begin enjoying all the time-saving and productivity benefits of your new wireless service, please review this online guide. It provides helpful tips on how to use your device, features, services and e-mail; and how to understand your bill and your mobile Internet data usage. In fact, we recommend you bookmark this Webpage for future reference.
Learn more

Start-Up

3 Keys To Start-Up Success
Business Development Centre - Toronto

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