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The End of Demographics: How Marketers Are Going Deeper With Personal Data
Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers.
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By: Jamie Beckland is a Digital and Social Media Strategist
Source: Mashable
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5 Ways to Measure Your Return on Social Media
Do you know how to measure the return on your investments in social media? Every day we measure returns on our marketing investments. We create e-mail campaigns, attend trade shows, hire SEO consultants—and measure results. Social media are no different. Social media have many uses, including brand building and customer acquisition and support, all of which are of great importance. If you’re not measuring success, you won’t know whether you are wasting time and money... Read more
By Brian Goffman, CEO, Optify
Source: Bloomberg Businessweek
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The DNA of a good startup
What makes a startup successful and what leads to stagnation, or worse, failure? Probably no one can definitively put their finger on it. If they could, the failure rate for new businesses wouldn't be so staggeringly high. Still, a new report out of Silicon Valley provides some good indicators. While the Startup Genome Report concentrates on Internet-based companies -and aren't most new companies these days Internet based, or at least partly? -it does provide some general lessons for startups of all kinds. Read more
By: Tony Wanless
Source: FP Entrepreneur
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EGGY GROUP has been featured among the top 25 web-development companies and top 15 design companies in Vancouver.
Today, EQQY GROUP of Companies provides a collaboration of integrated core services for businesses mainly in the media, communications, and technology sectors from web design and development, identity and branding, to web hosting services. EGGY GROUP is a mid-sized organization with an entrepreneurial spirit, continuously looking for new ventures of growth. A huge emphasis is placed on learning new processes in order to be a step ahead of the client’s needs.
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