Content Is King: Building an Editorial Strategy to Drive Social Commerce

Marketers are all abuzz about content marketing. Indeed, it seems to be the hottest marketing topic right now, and everyone is taking a serious look at how to evolve digital programs to align to a content-centric approach. In many aspects, this renewed focus on content is an extension of the social media marketing evolution, and the recognition that in order to succeed in a real-time, always-on social web, content - as it always has been for search - is king. As the sounding bell for content grows louder, there are many questions that arise when talking about content strategy:
How does a content strategy fit into an overarching digital approach? What processes or frameworks should we have in place to get started?
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By:  Alisa Leonard
Source:  ClickZ

The New Rules of Building Customer Loyalty

Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line. If you give a discount to your most loyal customers, you might be doing something wrong. At least you're not doing all you can to reward your best customers, and keep them coming back. Experts say there are some rules to follow to make your customers feel like kings from the very first moment they encounter your product or service. Do it right, and you'll not only score a lifelong customer, but also an advocate for your brand—and that's a lot more valuable. Read more

Source:  Inc.com

Five questions for great leaders

One of the great strengths of entrepreneurs is knowing what they want. Unfortunately, they don't always know how to go about getting what they want most.
For instance, most entrepreneurs want to surround themselves with great people in their organization, to do quality work, provide efficient customer service and occasionally come up with great ideas for moving their business forward. But most entrepreneurs don't know how to attract people like that. Read more

JUNE 6, 2011, TORONTO ON
Canada’s Marketing & Innovation Conference
The Art of Leadership
Remarkable speakers, unparalleled learning, invaluable networking.
Use discount promo code: SOHO
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JUNE 7, 2011, VANCOUVER BC
BIV Green Breakfast
Green reality check Metrics that matter
Going green sounds good but at what point do you start paying for energy audits, higher-efficiency equipment or sustainability training for your staff? When does the risk of not doing anything outweigh the cost of investing?  Featured panel: Doug Burgoyne of FROGBOX, Darcy Dobell of WWF-Canada and Charlene Easton from Ernst & Young.

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JUNE 29, 2011,Vancouver, BC
BCBusiness Top 100 Luncheon
featuring Jimmy Pattison Live
If you could ask him one question what would it be? Join a conversation with Jimmy Pattison and Peter Legge.  Speaker Only tickets available.  Lunch sold out.

Learn more and register

FREE EVENT
Strategies for Growing Your Business

June 7th, 12pm – 1pm EST
Online Webinar

Find out why updating your business plan is important, and learn successful growth strategy tips you can use for your business. Learn how to develop a business growth strategy; Hear from real entrepreneurs who have growth challenges — and succeeded; Learn how to plan effectively for new challenges your business may face.
Guest Speakers: Susan Ho, Founder & President, Tea Aura Inc and Julie Cole,
Co-founder, Mabel’s Labels. Hosted by Irene Law, Senior Manager, Business Banking, TD Bank Grou

Brian Scudamore, CEO, 1-800-GOTJUNK? and 1-888-WOW-1DAY

Brian's first franchised brand, 1-800-GOT-JUNK? has celebrated appearances on Dr. Oz, Dr. Phil, CNN, ABC Nightline, the Today Show, The Hour with George Stroumboulopoulos, and the View; and Brian was a guest on the Oprah show in 2003. His story has been told in Fortune Magazine, Business Week, New York Times, Huffington Post, and Wall Street Journal, to name a few. In addition to interviews and guest appearances, Brian contributes written articles on building a business and entrepreneurism to many national magazines, including a monthly column in PROFIT Magazine. In 2004, Brian was inducted into the Young Presidents' Organization (YPO) and served as a board member for the Young Entrepreneurs' Organization (YEO). In 2007, Brian was honored to have been named the International Franchise Association's Entrepreneur of the Year. Other accolades include Fortune Small Business' Best Bosses Award, Globe & Mail's Top 40 under 40, and a three-time winner of a prestigious "Best Company To Work For" award.  Brian’s new venture 1-888-WOW-1DAY, with founder Jim Bodden, aims to change the painting industry similar to how he transformed the junk removal industry and built a $100 million dollar company with only $700.  We wish Brian great success!

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