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Last Week’s Poll and Results:
If you were handed $10,000 to spend in your business, where would you spend it?
Social media marketing lead the way followed by hiring more staff and education and training. Click Here for the full results
This Week’s Poll Question:
At SOHO, we've tested different days of the week and the results do vary!
Tell us what day and time of the week you prefer reading email newsletters?
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Virtual Meetings... A Great Alternative to Expensive Travel
Technology helps to level the playing field for small companies that are competing with much larger rivals. It used to be that only large companies could afford to sell on a national or international basis. Travel costs were just too prohibitive for most small companies to compete effectively for business outside their local area.
Read more
By Daryl Engelman, President & CEO of Network Telsys Inc
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Why Tuesdays Suck for Social Marketers
Take the day off, call in sick or do something else! “Simply avoid announcing anything significant on a Tuesday,” says Paul Sutton, Head of Social Communications at Bottle PR as he shares his experience and advice on why publishing messages on Tuesdays sucks big time. Paul suggests: Just ride the day out, accept that people aren't feeling that social and move on. Social content launched on a Tuesday sinks without a trace as office workers are buckling down and getting work done. Read More
Source: Paul Sutton’s The Social Web
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Essential Tactics for Unlocking the Value of Your B2B Brand
Real-world ways you can start strengthening your B2B brand and using it to drive revenue at your organization.
Essential #6 of 6:
Re targeting is an effective way to increase brand awareness and conversion rates after prospects have left your website.
Place your brand where your prospects are and incorporate re targeting. Regardless of what stage in the sales cycle your prospects are in, your B2B brand can always help increase their awareness levels and establish your company’s presence as a leader. Ensure that you’ve established a firm presence in all of the marketing channels in which you participate, whether it’s display advertising, email, search, tradeshows, and so on. The display advertising channel also offers you a unique opportunity to “be everywhere” quite easily through re targeting. If you’re not already familiar with it, re targeting is the ability to offer your prospects relevant display ads after they’ve left your website. By visiting your site, these prospects have already demonstrated an interest in your offerings, and even if they don’t convert immediately, re targeting lets you maintain your online presence with them by showing them relevant ads wherever they are on the Web. What’s more, when you combine re targeting with the ability to show your ads only to the right business demographics, overall ROI increases dramatically because you’re no longer spending money to advertise to the wrong audience.
Source: Bizo
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Reduces Risk in Startups or Next Product Offering
Finding an accepted product concept that is already accepted, adding innovation and improving on it may simply limit your risk suggests Martin Zwilling, Founder and CEO of Startup Professionals. Read More
By Martin Zwilling, Founder and CEO of Startup Professionals
Source: Forbes
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APRIL 13, 2011, VANCOUVER BC
UP CLOSE AND ALL BUSINESS
WITH KEVIN O’LEARY
Leading business analyst Michael Campbell conducts a candid interview with renowned investment guru Kevin O’Leary in front of a live audience. Larger than life and never shy with his insights, O'Leary is taking questions and delivering the straight goods on matters that speaks directly to the bottom line.
Special SOHO Rate: $49
Enter discount code: HRMA11
Learn more and register |
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March 6-9
PDAC 2011
International Convention, Tradeshow and Investors Exchange
Mining Investment Show
Toronto, ON
Learn more and register |
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March 7th 2011 6pm (PST)
Closing More Sales Webinar
Tom Abbott, Soho Sales Coaching
Learn more and register |
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March 22
Dragon’s Den Successful Pitchers Panel
with Host, Diane Buchner
Enterprise Toronto
Toronto, ON
Learn more and register |
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5.9 cents / minute web conferencing with no contract and 24/7 technical support
The next best thing to meeting in person but without all the expense and hassle associated with travel. Ideal for online presentations, Web seminars, training and customer support. Share slideshows, videos, documents, and discussions, You may conduct web conferences at any time, without a reservation, no contracts and get 24/7 technical support.
A great cost effective solution for any business.
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Promote a deal, event or coupon.
Profile your business in the next SOHO This Week. Learn More |
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Bonnie Krisher , Founder
K&G Debt & Credit Professionals.
Bonnie Krisher is the founder of K&G Debt & Credit and a Certified Debt Arbitrator specializing in eliminating problem debts with personal creditors, such as credit card companies, suppliers, banks, finance companies and merchant charge accounts. K&G Debt & Credit Professionals changes people’s lives through everyday debt settlement as an alternative to credit counseling, debt consolidation or bankruptcy. K&G negotiates one-time settlements on what you owe with 50-80% of your debt forgiven. View Profile
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