Make Your Small Business Sound Like a Big Business

Daryl Engelman, President & CEO of Network Telsys Inc

When customers call your business, do you sound as professional and sophisticated as you could?  Are customers able to reach someone when they need to? Unfortunately, for many small businesses, the answer to both these questions is no, yet the telephone is often their most important point of contact with customers and partners. Read more

How do I keep track of all the daily deals?!!!

Daily deal websites are popping up like mushrooms.  Is it becoming a daily email annoyance? A service called Yipit aggregates and recommends the best daily deals in your city from over 290 services such as Groupon, LivingSocial, Buy With Me, Yelp, Tippr and many more. Learn more

6 Essential Tactics for Unlocking the Value of Your B2B Brand

Real-world ways you can start strengthening your B2B brand and using it to drive revenue at your organization.

Essential #1: 
Establish your company’s brand identity with the goals of building relationships and preparing prospects to buy.

One of the goals of the B2B sales process is to build a solid relationship between company and prospect. Your brand is a major opportunity to strengthen this relationship on a functional and emotional level. Because your brand identity represents who your company is, think about the tenets that you want your brand to express. Are there certain beliefs that your company stands for? What emotions do you want your brand to evoke from prospects, customers, the media, etc.? And remember, the role of branding in the B2B world is to prepare the prospect to buy. Put yourself in the shoes of people who have never heard of your brand. What qualities of your brand would help them discover the value of your product or service? Gather together key stakeholders internally and brainstorm a list of keywords and concepts that you believe best describe your brand. Once you have this list, organize it by topics and use this to inform how you will communicate your brand identity—through your logo, tagline, advertising, marketing communications, social media contributions, and more. The more you infuse all of your marketing activities with your brand identity, the stronger the bond your prospects and customers will feel toward your company and its products and services.

Source:  Bizo, Inc.

Essential #2 – Stay tuned next week!

January 27, 2011
The Knowledge Economy
Gen Y and GTA Employers at Odds
Toronto Board of Trade, Toronto ON
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January 29-30, 2011
Small Business Marketing Summit 2011
The Calgary Business Professionals Group
Calgary, AB
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February 1, 2011
2010 Top 40 Under 40
Presented by Business in Vancouver
Vancouver, BC
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April 14-15, 2011
BC HRMA Conference
Featuring Kevin O’Leary
Vancouver, BC
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June 29, 2011
BCBusiness Top 100 Luncheon2011
Featuring Jim Pattison
Vancouver, BC
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30 Day Free Trial plus 10% Off on Automated Attendant Services

A fully-featured and professional virtual office phone system with no expensive equipment or software required.  Your callers can reach you and/or your employees anywhere and anytime.

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Jeff Quipp
Founder, Search Engine People Inc.

Jeff Quipp is the founder and CEO of Search Engine People Inc. (SEP), Canada’s largest search and social media marketing firm. SEP has been the recipient of Profit Magazine’s 100 Fastest Growing Companies in Canada awards in both 2009 and 2010.  Jeff is an online marketing strategist, and leads a team of experts responsible for the incredibly successful search and social media marketing strategies and campaigns of many of the who’s who of Canadian business.
Jeff was named one of the 20 Most Influential Marketers by Invesp.net.

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