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Last Week’s Poll:
Which mobile device you like the best?
Result:
60% BlackBerry, 24% iPhone, 2.5% HTC, 0.0% Palm, 7.5% Other, 6% Do not use
This Week’s Poll Question:
What is the biggest challenge facing your business? |
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Trade Show Marketing is the best vehicle for face-to-face prospecting.
Brian Keobke shares his insight on growing your business with trade shows.
Growing your Business with Trade Shows
by Brian Keobke, CME, The Portables
As the economy starts to rebound, the question in front of most CEOs is “How can I replace my clients that are no longer in business while taking advantage of this resurgence?” One of the easiest ways to increase your business is by attending trade shows. A trade show allows you to not only connect with a large number of your current customers in a cost effective way, but it allows you to present your solutions to clients who currently deal with your competitors.
Read More
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Essential Tactics for Unlocking the Value of Your B2B Brand
Real-world ways you can start strengthening your B2B brand and using it to drive revenue at your organization.
Essential #3 of 6:
Communicate your company’s key messages and competitive advantage through your brand.
A brand is more than just a pretty face. Your B2B brand enables you to communicate your company’s value proposition and core messages while impacting the way the world feels about your company and the products and/or services you offer (brand perception). If you have positioning and messaging documents in place, be sure to have these inform your brand strategy. For instance, if one of your key messages focuses on superior customer service, ask yourself if your brand evokes feelings of friendliness, dependability, and so on. By consistently integrating your B2B brand with your overall marketing strategy, you’ll reinforce your key values and messages to prospects and customers at every opportunity. You can also use your B2B brand as a competitive differentiator. Ask yourself why prospects and customers should buy from you versus your competitors, and make sure your brand conveys these reasons in every outward facing communication, whether it’s your website, marketing collateral, or speaking opportunities.
Source: Bizo, Inc.
Essential #4 – Stay tuned next week!
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Wanted: The next big idea!
Dragon’s Den announces audition tour dates
Dragon’s Den is on the hunt for the next hot entrepreneur. Is that you?
The audition tour starts in Toronto on February 12 hitting many cities across the country until April 2nd. Check out an audition date near you.
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February 28
Top of Toronto: After Hours at Turf Lounge
Toronto Board of Trade
Toronto, ON
Learn more and register |
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March 6-9
PDAC 2011
International Convention, Tradeshow and Investors Exchange
Mining Investment Show
Toronto, ON
Learn more and register |
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March 7th 2011 6pm (PST)
Closing More Sales Webinar
Tom Abbott, Soho Sales Coaching
Learn more and register |
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March 22
Dragon’s Den Successful Pitchers Panel
with Host, Diane Buchner
Enterprise Toronto
Toronto, ON
Learn more and register |
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March 29
Successful You Awards
Small Business BC
Vancouver, BC
Learn more and register |
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April 11th 2011 7pm (PST)
Winning Sales Attitude Webinar
Tom Abbott, Soho Sales Coaching
Learn more and register
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April 14-15, 2011
BC HRMA Conference
Featuring Kevin O’Leary | Vancouver, BC
Learn more and Register |
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June 29, 2011
BCBusiness Top 100 Luncheon2011
Featuring Jim Pattison | Vancouver, BC
Learn more and Register |
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Media Backdrop Display with full graphic – on sale!
An 8 ft high portable backdrop display that can be used in special events, press conferences, trade shows, foyers, retail P.O.S. and much more. Excellent for presenting your message to any group or organization. Promo Code: 68004
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Promote a deal, event or coupon.
Profile your business in the next SOHO This Week. Learn More |
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Herceg Network Announces Launch of Expanded Smartphone GPS Tracking Solution, Btracking
Btracking.com is a mobile application that works on Blackberry, iPhone, Android & WinMobile smartphones. Btracking solution is a powerful application designed to give companies increased visibility into their mobile workforces, allowing them to better manage and monitor their off-site employees and assets during business hours. Visit www.btracking.com.
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