SOHO Business Group - e-Newsletter

Hello!

As we embark on the month of June and feverishly welcome the highly anticipated summer months, we thought we’d devote this months’ newsletters to Event Marketing tips and tricks. Summer is a great time to get out and do some networking with clients and prospects, face to face and away from the typical and sometimes stifling office and board room environments. With all the technological advances we’ve been both cursed and blessed with, including the rise of social media, the value of face to face communication has taken on a vital importance and is truly irreplaceable. As we are on the heels of a successful Calgary SOHOSME Business Conference and Expo, it seemed fitting to tackle tradeshow marketing and preparation in this issue. Enjoy and make an effort to get out to as many industry events as you can this summer!

In this issue:

TRASH CANS FULL OF TRINKETS & TREASURES

Before You Attend That Trade Show, Get the Most Out of Trade Shows by Preparing in Advance

The Age of Anxiety

Member Spotlights

Upcoming Industry Partner Events

TRASH CANS FULL OF TRINKETS & TREASURES

You’ve spent tireless hours putting together your exhibit marketing program, and you’re feeling good knowing that you’ve done your homework. You’ve sent out your pre-show mailers, equipped yourself with an eye-popping exhibit, prepared attractive team wear for your booth staff, and have confirmed all your travel and hotel arrangements. You’ve got it all under control. But what about brochures and other handouts?
Read more| Source: Dianne Smirl

Before You Attend That Trade Show Get the Most Out of Trade Shows by Preparing in Advance

Susan Ward Trade shows can be an incredibly effective promotion and sales tool for small businesses. But they can also be a complete waste of time and money. And whether trade shows are a wild success or a wipeout for your small business depends a great deal on your advance preparation. Here's how to get the best return on investment from any trade shows your small business exhibits at.
Read more| Source: About.com

Assessing Your Marketing Database

Gauging appropriate database size is a function of defining the relevant universe of potential contacts, then comparing quality and volume levels against that goal.

“Close only counts in horseshoes and hand grenades” goes the old saying, and it’s very true that pinpoint accuracy is essential when a goal is clear and finite. There are notable exceptions, however, where the task in question has no discernable finish line; in the world of b-to-b marketing, building the marketing database is a prime example of such a task.
Read more| Source: CPSA