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Hello!

This week, we focused on how you can make eco friendly decisions in your business. From simple things such as using less paper and recycling computers to bigger changes such as allowing flexible working arrangements for employees to cut down on carbon emissions during their commute, there are numerous ways to make a difference.

In this issue:
1. Small Businesses Going Green
2. Adjusting to the Desktop Buy Cycle

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Small Business Going Green

Going green is all the buzz these days. Small business - from home offices to small manufacturing companies - can easily compete with big business when going green.
Read more| Source: Small Home Businesses

Adjusting to the Desktop Buy Cycle

CPSAThe purchasing of B2B products and services can be a lengthy, complex process often involving multiple decision-makers. This is called the buy cycle—the steps buyers engage in when purchasing products and services. Although the buy cycle has been around for as long as products have been bought and sold, recent shifts in purchasing behaviour mean that marketers must pay greater attention to aligning their marketing with their customers’ buying process.
Read more| Source: CPSA

Industry Partner Events

Tax Guide for Canadian Small BusinessTuesday, April 13, 2010 | 12 pm (ET)
Join our FREE Webinar Workshop - Going Green Can Make Good Business Sense

Learn how making a few small changes can help the environment — and benefit your business. Whether using office supplies more efficiently or conserving energy, every business big or small can take action to reduce its environmental footprint — and could even save money in the process.

This Webinar Workshop will show you:

  • Ways to use less energy — reducing your environmental footprint while cutting energy costs
  • How small changes to your day-to-day operations such as reusing and recycling office supplies can have a big impact
  • How becoming an environmentally responsible business can foster goodwill with customers, give you an advantage with suppliers and differentiate your company from the competition

Host: Karen Clarke-Whistler, AVP & Chief Environment Officer, TD Bank Financial Group

Guest Speakers: Tom Heintzman, President, Bullfrog Power Inc.
Frances Edmonds, Director of Environmental Programs, HP Canada
Sybil Taylor, Communications Director, Steam Whistle Brewing

To learn more and register, click here

 

Training Business ProsTraining Business Pros Events

April 8 - Street Smart Marketing
April 8 - The Power of One Webinar Event
April 9 - Art of Deliberate Creation
April 10 & 11 - Marketing & Mastery Toronto
April 19 & 20 - Marketing & Mastery Vancouver
April 22 & 23 - Marketing & Mastery Calgary

For more events, check Events Calendar
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Brisk Marketing

Member's Spotlight

Niesa Silzer

Niesa Silzer
Details
Convention
& Event Management

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Darren Morrison

Martin Robson
Robson Communications Inc.

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Member's Offer: Robson Communications Inc.

Robson Communications Inc. is looking for SMB's who are looking at evaluating Hosted Exchange. The evaluation will last 1 month with no commitment to renew or extend the service after the 1 month.

www.robsoninc.com

Member's Offer: Details Convention & Event Management

Details Convention & Event Management are experts at organizing and hosting the full spectrum of educational conferences, seminars, meetings & events for associations, government agencies and corporations across Canada. Details provides bottom line results and expertise in project management, event design, event marketing, scheduling, registration services and event coordination.

www.detailsinc.ca

SOHOSME Business Conference & Expo

SOHO SME Business Conference & Expo



Calgary | June 2, 2010

Ottawa | June 16, 2010

In today’s changing business & economic climate, there is no better time than now to maximize opportunities to grow your customer base, grow your revenues and improve your bottom line. The 2009 SOHOSME Business Conference & Expo focuses on getting what you want so that you can plan your roadmap, execute your strategy and enjoy your success.

 

 

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