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SOHO Team

Moe Somani, President & Chief Executive Officer

As the President and Chief Executive Officer of SOHO Business Group, Moe Somani is responsible for the company’s vision and overall direction to be the #1 business-to-business connector for small and medium size businesses.

Prior to launching SOHO in British Columbia Canada, Moe held highly successful sales, marketing, and management positions with Pitney Bowes of Canada for eight years. At the age of 30, two weeks after launching SOHO, Moe was hospitalized with a rare spinal cord condition, which left him paralysed from the chest down. He was told by doctors he would never walk again. With a positive “mind over matter” attitude and aggressive rehabilitation, Moe was able to successfully overcome this life challenge within a mere six months.

Today, SOHO is recognized as one of the fastest growing marketing and special events companies supporting small and medium size business and connecting service providers to SOHO and SME businesses in Canada. SOHO’s growth and success is the result of Moe’s passion and enjoyment of doing what he does best – connecting with people.

In his current role as President/CEO, he continues to drive the sales and marketing activities of SOHO with consistent growth year over year, servicing annually over 35,000 SOHO/SME businesses, over 20 events, over 12,000 event registrations and over 5,000 sales leads for corporate partners offering key business product and service offerings.

Moe is also very active in the community and donates countless hours to charity. Among others, he is well known for launching World Partnership Golf, an initiative of the Aga Khan Foundation Canada, which raised funds that go directly to projects that benefit communities in the poorest countries of Africa and Asia. Moe is also the past Vice-Chair of the Board of Directors of Small Business BC, a non-profit organization catered to the small business community and currently sits on the Board of Governors for Junior Achievement of BC, a leader in delivering business education programs for young people.

Born in Uganda, Africa, Moe’s family immigrated to Canada in 1972. Moe presently resides in North Vancouver, B.C. with his wife Salma and two beautiful children, Jasmine, age 12 and Jordan, age 9.

Inspirational Quote: It is time for us all to stand and cheer for the doer, the achiever — the one who recognizes the challenge and does something about it.
- Vince Lombardi

Lama Al-Azzeh, Vice President
Lama Al-Azzeh

Having lived in 3 different countries, Lama’s interest in culture and travel were cultivated at an early age. With a strong work ethic and an ambitious nature, Lama graduated with distinctive honours from the John Molson School of Business, Concordia University in Montreal with a Bachelor of Commerce specializing in Marketing and International Business. In the last 5 years Lama has become a dynamic and seasoned marketing & business development director with a successful background in sales and marketing of business to business events, campaigns and communication mediums.

More recently as Director, Business Development for a national investor-focused radio program, Lama substantially increased revenue and continuously exceeded quota expectations while also managing marketing initiatives and product expansion strategies. The unique skill-set honed as a result of exposure to both the marketing and sales functions allows Lama to regard and develop campaigns mindful of this intrinsic relationship. The result is a proficiency to develop strategies and plans that positively impact the bottom line.

Inspirational Quote: Marketing’s job is to make selling superfluous
- Peter Drucker

Andy Cheng, Director of Information Technology
Andy Cheng

SOHO's new IT department is headed by Andy Cheng, Director of Information Technology at SOHO Business Group. Originally from China, Cheng holds a Computer Science Diploma from Northeast University in Qinhuangdao, and is a fluent Mandarin speaker. Upon moving to Canada in 2001, Cheng enrolled himself at Trinity Western University, where he obtained his B.Sc. with a major in Computer Science and a minor in International Marketing. During his time at Trinity Western, Andy was hired by the English Department to program an online registration system for their faculty's annual conference. His biggest accomplishment to date is creating a brand new on-site registration system for SOHO and upgrading the SOHO website in order to make it more user friendly. On his spare time Cheng enjoys playing video games and soccer.

Inspirational Quote: Impossible is Nothing
- Adidas Commercial

Tyler Gibson, Membership Sales Representative
Tyler Gibson

Tyler Gibson has been tasked with managing our membership program. He was born and raised in North Vancouver and then moved to Chico California to attend University. He graduated with honors from California State University with a Bachelors degree in Business Administration Majoring in Organizational Management and Marketing. We would like you all to welcome him to our team and are very excited to have him.

Rosa Meyer, Community Manager

Jaime Ward, Creative Director

Jaime Ward began work as a graphic designer and marketing specialist in 2003. Previously she studied and worked briefly as an animator.

She firmly believes that she is in fact, a jack of all trades. With experience in branding, web design and building, marketing, copy writing, large displays and tradeshow design as well as management and accounting, she can do it all...

On her off time Jaime is a competative boxer and a 2012 Olympic hopful. He focus on boxing throughout the years has made her the determined, hard-working person she is today. It has aided in her problem solving skills and made her a very dynamic thinkier.

She has no concept of the mean of the word "fail". She will go to great lenghts to find a solution and just like in boxing, she will come at the problem from many different angles.

Currently Jaime is working as the Creative Director at SOHO and the newest member of thier team.

SOHO's Business Resource
Centre: Savings and offers for your business
Travel, Insurance, Auto, Business Benefits
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The PowerWithin Special rates on PowerWithin Events
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Georgian Court Hotel Corporate Rates on Hotel Rooms in Vancouver
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